Best UK Betting Sites in 2024

Undoubtedly, no UK resident who likes to bet on sporting events at least once has not wondered which betting site is best and which features make a superb bookmaker. We at strive to help new punters find friendly and quality betting sites. Also, we try to advise professional gamblers and show them quality new real-money sportsbooks. This article will show you the best betting sites UK and which new betting sites are worth your time.

The situation in the UK is specific, as no site can offer sports betting services to UK citizens without the license of the most famous and strictest regulatory body, The United Kingdom Gambling Commission (UKGC). For this reason, on our site, you can find the list of betting sites UK that offers their customers quality service, and fair surroundings, all supervised by UKGC.

So, if you are a UK resident trying to find the best betting site, read this article. We will give you the information many don’t want to share. Which betting sites are the best, and what secrets do the biggest betting operators hide from their customers? We are well known for our objectivity and the most detailed reviews online.

Top 10 UK Online Betting Sites:


Bet £10 Get £30 in Free Bets
Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration Required.


Bet £10 Get £20 in Free Bets

Bet at Home

Up to €300 Welcome Bonus


Get up to £100 in Free Bets


Bet £15 Get £10 in Free Bets


100% up to €50 Welcome Bonus

William Hill

Bet £10 Get £10 in Free Bets


Bet £10 Get £10 in Free Bets

Editors’ Choice: Best UK Betting Sites 2024

Many players are always wondering how to choose the best UK betting site. We have a large number of reviews of brands licensed by the UKGC on our portal. Nevertheless, we have decided to present you with the Top 3 UK betting sites according to our choice. These operators are, in our opinion, the best of the best and deserve your attention.

Players from the UK have certain limits when it comes to choosing betting sites. Every brand must have a valid UKGC license, which is very difficult to obtain. On the other hand, when you see that the brand is available to players from the UK, you are sure that you are playing in a safe place.

💥Bet365 – Best Overall Sports Betting Experience💥
🎁William Hill – Best Bonuses and Promotions🎁
🏆Betfair – Best for New Bettors🏆
🎰888sport – Best New Betting Site🎰
UK Betting Sites

Compare Betting Sites

Once you’ve made your shortlist of the best sportsbooks, it’s not a bad idea to keep expressing yourself. Namely, the best way to find a top betting site is to compare the brand with others. We have made a small comparison for you of the best sites available to players from the UK.

Bet365: Best Overall Sports Betting Experience


  • Unique and recognizable design
  • Excellent live betting platform
  • Interesting bonuses and innovative promotions
  • Live Stream feature
  • Bet Builder feature
  • Good array of deposit and withdrawal methods
  • All-in-one website
  • Many restricted countries
  • Bet365 often limits profitable players
Bet £10 Get £30 in Free Bets
Play Now

Few betting sites can compare with the British brand – Bet365. This legendary company positioned itself on the market in time, especially with its additional betting features. They were among the first to introduce the possibility of live betting, and a few years ago, they also created the Bet365 Bet Builder option. This possibility has revolutionized sports betting, as you can create your own bets. Also, this sportsbook is known for a large number of high-quality live streams that registered users can watch.

If you decide to open a new account, an excellent welcome bonus awaits you. The Bet365 Welcome Bonus may not look flashy, but it is excellent, especially for less experienced players. You just need to bet and try to make a profit from betting.

William Hill: Best Bonuses and Promotions

William Hill

  • Experience and reputation
  • Excellent coverage of sports events
  • Solid promotions
  • All-in-one site
  • Amazing William Hill bingo offers
  • The welcome bonus isn’t available to everyone
  • The website design is somewhat outdated and challenging for beginners
Bet £10 Get £10 in Free Bets
Play Now

When talking about legendary betting sites, the British company William Hill must not be missed. They were founded in 1934, and since then, they have attracted a huge number of loyal players with their superb work. One of the biggest advantages of Will Hill UK is undoubtedly the possibility of betting on horse racing, as well as on a large number of other sports. Therefore, if you like a huge selection of betting markets in one place, William Hill is the perfect place for you. Of course, there is also the possibility of live betting, as well as the request-a-bet option.

As with most UK betting sites, the William Hill welcome bonus is in the form of free bets. You get a certain amount of money with which you can bet, and if you are successful, the profit will be on your account.

Betfair: Best for New Bettors


  • Huge betting exchange
  • Excellent selection of football markets
  • Live streaming feature available
  • Fully functional mobile apps
  • High exchange commissions
  • Not for less experienced bettors
Get up to £100 in Free Bets
Play Now

Betfair stands as undoubtedly the most renowned betting exchange globally, offering an unparalleled experience to its users. Not only can you place bets on this platform, but you can also assume the role of a betting shop, making the thrill of playing here truly beyond words. Operating with an unblemished reputation as a premier betting site for years, Betfair has garnered a strong following, particularly from players in UK. Astonishingly, nearly 40% of professional players from the United Kingdom consider Betfair among their top three sportsbooks.

This overwhelming adoration is well-deserved, considering the exceptional offerings that Betfair provides to its players. Evolving with the market, they have transformed into more than just a betting exchange. Now, you can also enjoy top-quality casino games, live casino action, Betfair bingo, and Betfair poker on their site. As an added incentive, if you register today, an exclusive Welcome Bonus awaits you, ushering you into an exciting betting adventure.

888sport: Best New Betting Site


  • UKGC License
  • Quality all-in-one operator
  • Availability of PayPal as a payment method
  • Huge selection of sports
  • Cash-out option
  • Live stream available only to bettors from UK and Ireland
  • Customer service is not available 24/7
  • A lot of restricted countries
Bet £15 Get £10 in Free Bets
Play Now

As part of a large company, 888sport is a respectable brand that has a lot to offer its players. With a strong focus on providing high-quality services to its customers, 888sport has quickly become a leading player in the online gambling industry. What sets 888sport apart from its competitors is its worldwide approach. They have a UKGC license, and players from UK can freely play on their platform. With a user-friendly interface, competitive odds, and a variety of payment options, 888sport has established itself as a leading online betting platform in the UK.

Of course, as with other UK brands, the 888sport Welcome Bonus comes in the form of free bets. After registration and the first deposit, you get money with which you can bet, and if you are successful, all the profit is added to your account. This is an excellent offer, which can undoubtedly bring you additional income.

Best Betting Sites UK

There are many good betting sites UK, but recommending a good sportsbook is an easy task. We want to find the best online betting sites, so you can get the best service possible. The search for such brands is not easy, as we test each page in many segments, from the welcome bonus, through the betting market offer to the quality of customer support and the number of deposit methods.

We tested all the best online betting sites UK, and every brand that we recommend has gone through a strict review process. On our site, you will find objective and up-to-date reviews of top football betting sites UK, with a detailed explanation of every segment important for recreational and professional punters.

With that information, you will find the perfect betting site that will offer you precisely what you need – the best welcome bonus betting sites, best spread betting sites, or best betting sites for slots. We must not forget that a large number of bettors like to play casino games, so they are looking for sites that offer them online casinos along with sports betting.

The Most Famous UK Betting Sites

The history of sports betting in the UK is vast, and it is no wonder that many famous and respected bookmakers are actually from the UK. First of all, we mean the current leader in the number of active users, the betting company Bet365. Over the years, this betting site has managed to build a reputation as a company that is a major innovator in the world of sports betting. Bet365 was among the first to implement the live stream option, as well as the bet builder – a feature that changed the world of sports betting.

Except for Bet365, there are many other quality betting sites UK. For example, Unibet offers its customers a lucrative welcome bonus and a vast selection of betting markets, live streams, and cash-out features. Another quality UK sportsbook is veteran company Tonybet. This betting site was established back in 2003, and since then, they have offered quality service and have millions of satisfied customers.

The list of best betting sites UK wouldn’t be complete without the most popular betting exchange in the world – Betfair. Betting exchanges are popular among arbitrage betting fans and professionals who use the +EV betting strategy. Suppose that you want to know more about Betfair and betting exchanges. In that case, you should read our article on that subject.

🌎 COUNTRYUnited Kingdom
💰 CURRENCYBritish Pound (£)
📕 REGULATORThe United Kingdom Gambling Commission (UKGC)
🏅 POPULAR SPORTSFootball, Basketball, Tennis, Horse Racing
💳 POPULAR DEPOSIT METHODSVISA, Skrill, Neteller, Bitcoin, Ethereum
UK Betting Sites

Other Country Betting Guides (Click Each Flag to Learn More)

Best Betting Sites UK – Key Features

What is extremely important to know before registering an account on a specific betting site is whether a brand deserves your attention. The UK’s best online betting sites give their customers top-notch service in many different segments.

Attention should be paid to the quality of odds and the margins, the offer of sports and betting markets, and also to the extra features that each bookmaker offers to its customers. The best tipsters and bettors in the world want their bookmakers to provide them with extra quality options. These options are primarily live streaming of sporting events, cash-out options, and regular promotions and prizes.

Additional things to pay attention to are certainly the quality and number of deposit methods, the option of contacting customer support, and the comprehensive security of players playing on a specific page. If you want to beat the bookies, you must be very selective when choosing betting sites to open your account.

Usability of Betting Site

This is perhaps the most subjective category of all. Beauty is in the eye of the beholder, and so is the visual identity of the site. Our experts never attach great importance to the visual appearance of the site, although they note if it is outdated. Much more attention is paid to navigation and ease of use. The complicated menu can be a big problem for less experienced players. Sports betting is a dynamic discipline, where seconds sometimes mean the difference between victory and defeat. That is why it is extremely important that the navigation is simple and that the platform functions without significant problems.

The UK betting sites we recommend are mostly very modernly designed, with a high level of functionality. Take a look at our favorites and choose the one that suits you the most.

Registration and Verification

Great Britain is one of the countries that is not at all liberal when it comes to online betting. The reason for this is that they care about their players. Every UKGC licensed operator cooperates with the GamStop company, which takes care of players who have problems with gambling addiction. Therefore, the registration itself at these sportsbooks is a little more detailed. Every player who wants to open a new account must go through the entire KYC procedure before being allowed to play. Although it can sometimes be frustrating, it is actually beneficial to the players.

Our reviews mention and explain the entire registration process at a specific betting site. Also, there is a special section where we help players to go through the verification process safely and effortlessly. It is not complicated, but sometimes it can be confusing.

Welcome Bonuses, Promotions, and VIP Schemes

The trend in the sports betting industry is such that players expect fantastic bonuses and promotions from their providers. UK betting sites have also realized this and are trying to please their users. In each of our reviews, we explain in detail what welcome bonus awaits you when registering. We also try to explain the best promotions, both in the betting shop and in the online casino.

It’s up to you to decide what kind of bonus you want. Choose your bonuses carefully, since the welcome bonus can only be received once and it is not wise to take your chance on a bad bonus.

One thing is sure. With our reviews, you will enter the world of sports betting informed and ready to win fantastic prizes.

Quality of Betting Markets & Margins

And now, we come to a very important segment. This is the quality of the betting markets that players can bet on. When we compare online bookmakers in the UK, we can see that the situation is very colorful in this segment. Namely, there are so-called AH betting shops, where the selection of markets is very limited. Such is, for example, the Pinnacle betting site. They don’t have many markets, but on the other hand, the odds and margins are fantastic. On the other hand, some bookmakers offer an almost unlimited number of markets. There you can play everything from the final score and goals to the number of corners in the second half. Which type of online bookmaker to choose is not an easy choice.

That’s why we compare the quality of coefficients and margins. If we manage to find an online bookmaker that has a large selection of markets and solid margins, that is our choice. It’s nice to play on sites that have extremely low margins, but the lack of a market bothers every player. Therefore, our recommendation goes to brands such as 22bet, BC.Game and 20bet.

Live Betting Options

If there are players among you who prefer live betting, it is also legal in the UK. The adrenaline of live betting cannot be compared with any other. Whether you have a sure free tip or just want to have fun, live betting platforms are the right place for it.

Best UK betting sites offer their players a large number of matches during the day for live betting. In addition, on these platforms, you can also watch live streams of various sports events.

Mobile Betting

Every time brings new trends. That’s how it is in the gambling industry. In recent years, mobile betting has become the primary way of betting, as more and more users prefer to use mobile devices. The best bookmakers in the UK strive to offer their clients top service and have developed fantastic mobile applications with which you can bet anytime and anywhere.

Here is the list of our preferred mobile betting sites. All of those brands offer a top service in this segment.

Bet365 Mobile App

  • The most popular betting brand worldwide
  • Apps available for all operating systems
  • A vast number of exciting features
  • Live streaming available for registered users
  • Push notifications alerts
  • Bet365 is well known for limiting players
Bet £10 Get £30 in Free Bets
Play Now

Megapari Mobile App

  • High quality mobile betting solutions
  • Reputable and licenses betting site
  • Many quality mobile betting features
  • Fast and secure betting apps
  • We found no negative sides
100% up to €100 Welcome Bonus
Play Now

22bet Mobile App

  • Reputable betting company
  • Excellent mobile apps
  • A lot of excellent betting features
  • We found no negative sides
100% up to €122 Welcome Bonus
Play Now

Best Online Betting Sites Payment Options

The segment that must be paid special attention to is certainly the banking segment. Users can find a top betting site and register but encounter problems when making the first deposit. The best online sportsbooks offer their users a large number of quality deposit methods. However, due to geo-location, not all players can use all these methods. Therefore, it is extremely important always to check which methods are available to players from your country before registration.

For players from the UK, the traditional methods are undoubtedly the most popular, from payment cards, bank transfers, and of course also, electronic wallets. The most famous e-wallets are certainly Skrill, PayPal, Neteller, and EcoPayz. Brands that accept cryptocurrencies are less used, but we believe this is the current situation. Bitcoin casinos and sportsbooks are certainly the future of the gambling industry.

Betting Licenses and Reputation

Now we come to the part that is perhaps the most important. Not so much for the gaming and betting experience itself but for you as a user. The security of you and your data on online betting sites is priceless. Therefore, we always suggest that you register on sites that are licensed and legal. It is not worth looking for luck at illegal betting sites, as they can disappear overnight. And with them, all your winnings.

Every bookmaker we recommend has strong protection and uses modern encryption protocols. This is the only way you can be sure 24/7 that no unforeseen situations will occur. Additionally, we always suggest using a double layer of protection, of course, where possible. Thus, your personal and financial data will be permanently locked as in a safe.

What Are the Best Betting Sites UK?

We invite you to read all UK betting sites’ reviews and make an informed decision. We will always give you a completely honest overview of specific betting sites UK in our comprehensive reviews. So whether you are looking for a betting site with a good welcome bonus or a betting site that offers its players many live streams, you will be able to find that on the Bet Experts website.

Share Our Content on Social Networks:


  • What is the best online betting site UK?

    Every player has specific needs when it comes to sports betting. Still, in general, the most critical elements of a high-quality betting site are, without any doubt, owning a gambling license, a high-quality selection of betting markets, as well as the availability of bonuses and promotions. Additionally, you should always pay attention to the quality of customer support and the number and variety of deposit and withdrawal methods.

  • Which betting prediction site is the best?

    Nowadays, there are plenty of free and paid options when it comes to betting predictions. Best tipsters are not necessarily paid, and we are always trying to find quality footy predictions. We have a dedicated tipster review section, where you can find many quality accounts.

  • What betting site has the best odds?

    Every best tipster in the world needs to find the betting sites UK with the highest odds. That is one of the most crucial factors every player must understand. Finding the best possible odds every day can be time-consuming, so we suggest you look at our list of best online betting sites and find the perfect bookie just for you.

  • Where to find the best casino sites welcome bonus?

    On our page, you can find reviews of the best sports bookmakers, as well as casinos, and they also contain information on which bonuses these bookmakers have at their disposal. We suggest you carefully read these reviews and decide which brand is best for you.

  • Which is the best no deposit bonus UK?

    There isn’t much lately, but deposit bonus offers among betting sites UK, but players can get bonuses in the form of free bets, as well as possibly free spins if the brand also has an online casino. Indeed, free bets are a great offer, and we always recommend them as a bonus.