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  • Unique and recognizable design
  • Excellent live betting platform
  • Interesting bonuses and innovative promotions
  • Live Stream feature
  • Bet Builder feature
  • Good array of deposit and withdrawal methods
  • All-in-one website
  • Many restricted countries
  • Bet365 often limits profitable players


  • Website:
  • Founded:
  • License holder:
    Hillside Sports ENC
  • License:
    UKGC, Malta, Bulgaria, Gibraltar
  • Languages:


Whenever somebody asks me for recommendations about quality betting sites, my answer is always the same – Bet365 sportsbook and online casino is one of the best sportsbooks in the world. From my vast experience, there are not many gambling companies that can cope with Bet365 UK. This company is always one step ahead of the competition and offers unique features to its customers. 

From my experience, this betting site attracts a diversity of players around the world. Whether you prefer sports betting or Bet365 casino games, this company has it in its offer. Read my honest and objective review and see why Bet365 is one of the best betting sites worldwide!

Bet365 Review

There is no doubt that Bet365 company is currently one of the most popular sportsbooks and online casinos globally. They have over 30 million registered users worldwide, and they are one of the rare operators that actively improve their services every day.

The thing that separates a particular betting site from other competing companies in the sports betting industry is undoubtedly the almost unique Bet365 live betting platform, a vast number of quality deposit and withdrawal options, solid bonuses, and promotions, as well as professional and fast help from customer support available to players throughout the day (24/7) via Bet365 live chat.

Additionally, bettors who choose to register at Bet365 UK will get a great sports betting experience. Also, they will be able to enjoy excellent casino, live casino, bet365 bingo, virtual games, and many other exciting things on the same gambling account. I can say that the company has managed to enable players to find everything they need for uninterrupted and fun betting and gambling experience at the same place. Bet365 casino cooperates with many famous and respected game providers, and on their site, you can play games made by popular providers, such as IGT, Barcrest, Big Time Gaming, Green Tube, and many others.

It is hard to write an objective review of the Bet365 betting company. The main reason for that is the pure excellence of their services and the fact that they are leaders in the sports betting market. If you can imagine a nearly perfect sportsbook, then Bet365 UK is that operator. So, I will try to be as objective as possible, but I need to point out that this sportsbook has been my favorite brand on the market for years now.  

Bet365 Mirror Links

Due to some legal issues, players from specific countries are prohibited from playing at Bet365 sportsbook and online casino, but there is a solution. Some countries restrict players and don’t allow them to play at international sites or have unclear rules for playing online. For that reason, Bet365 (and many other sports betting sites) can be accessed through alternative links.

Creating alternative links isn’t illegal, and players can safely use those without fear of being in a problem. Those links are safe and secured, and all personal and financial information is safe like you play at the original website. I did detailed research and concluded that the company monitors all of its alternative links, and in the event that any of those links get blocked, Bet365 creates a new one.

Fortunately, UK players do not have to worry about this, as the Bet365 betting site is licensed by the UKGC, which allows UK players to bet on the website without any problems. In addition, like all bookmakers with this license, Bet365 UK is part of the GamStop system that helps players with gambling addiction.

Design and Navigation

Website Design

Even if you never visited the Bet365 sportsbook website, I’m confident that you know how this company’s logo looks. The authentic green background and the unique brand logo are recognizable worldwide, even among those who do not engage in sports betting. The company invests a lot in marketing. They are proud sponsors of the Stoke football club, which competes in the English Championship, and ten Spanish clubs from La Liga. The most popular are Villareal, Celta Vigo, and Athletic Bilbao.

I will never forget how much I was impressed by the visual look of the Bet365 sportsbook when I entered the site for the first time. The website looks very clean, but the most important thing is that site is highly user-friendly and easy to navigate. Even the inexperienced players will have no problems navigating through the website, and I have no doubt you will have a pleasant time using it.

The Bet365 UK has been translated into more than twenty languages. In addition, when you decide to register, you can completely personalize the site so that it is tailored to your wishes and preferences. After you choose your preferred language, you can also select the time zone, as well as the type of odds (Decimal, Fractional (UK), or American).

In addition to these cosmetic functions that are simply fantastic, the site itself is maximally subordinated to the user, and therefore, superbly functional. Shortcuts at the top of the screen can take you to one part of the site with one click, such as sports betting, live betting, casino, live casino, virtual games, poker, or bet365 bingo. On the left side of the screen, there is a navigation bar where you can choose your favorite sport, while in other visible places, there are a bunch of small aids, such as search options and suitable banners, with which the bookmaker informs you about its current promotions. Overall, I don’t think many other companies can currently match the bet365 sportsbook when it comes to design and functionality.

RATING: 10 of 10

Bet365 Registration Process (Step by Step)

If you still think about whether it is worth registering at the Bet365 sportsbook and online casino, I will write in detail how to register your account and make the first deposit. The registration process in the Bet365 sportsbook isn’t complicated. Still, I must mention that this brand takes excellent care of its players’ safety and security, and there may be a little slower and more detailed verification of personal data, which should undoubtedly be seen as a positive thing, although sometimes it can be frustrating.

The company incorporated KYC (Know Your Customer) verification procedure, and every new player will eventually need to verify his identity before it can finish the bet365 login. Here are detailed step-by-step instructions on how to register at bet365 sportsbook:

Bet365 sportsbook registration

Step 1: Once you land on the home page in the upper right corner of your screen, you will see the “REGISTRATION” button. When you click on that button, you will be automatically redirected to the registration form. 

Step 2: Next, you will need to fill the personal data, such as name, day of birth, country of residence, address, city, zip code, e-mail, phone number. You will also need to choose a user name and password.

Step 3: I suggest you type your data carefully, and once you finish Step 2, the bet365 will send you an e-mail in which you will find an activation link and detailed information about bet365 Welcome Bonus. In my case, I was more than satisfied with the initial registration offer, and I didn’t need to enter any bet365 bonus code.

Step 4: After those three steps, you will become a registered bet365 customer, but I suggest you verify (validate) your account before you make any deposit.

To have a fully verified account at the bet365 sportsbook, you need to complete KYC (Know Your Customer) procedure. If you have any problems registering or verifying an account at bet365 UK, my advice is to contact customer support and go through the whole process with their help. That way, you will be sure that you have done all the steps correctly and in accordance with the Bet365 general T&Cs (Terms and Conditions).

RATING: 8 of 10  

Bet365 Bonuses and Promotions

If you prefer to place your bets with a generous sportsbook when it comes to bonuses and promotions, then the bet365 sportsbook is the perfect choice for you. Bet365 has an excellent offer to its newly registered customers and also exciting and unique offers for their regular customers in the form of promotions. I was able to find a large number of exciting promotions, and the bet365 welcome bonus that I got was more than satisfactory. Quite simply, no bettor who understands how betting bonuses work will miss out on this fantastic bet365 welcome offer!

Welcome Bonus for New Customers

Bet365 Welcome Bonus

As I already mentioned, the bet365 welcome bonus is one of the better welcome offers that you will get in the sports betting industry. It is easy and straightforward to obtain and use, and players don’t need to do anything special, as a bonus will automatically appear on your betting account. Of course, my recommendation is to carefully read the bonus rules and conditions to be able to take full advantage of the benefits and understand how wagering requirements work. Still, I doubt you will be able to find a better welcome offer in the market.

Casino Bonus

Everything I wrote about the sports betting welcome bonus can also be applied to the bet365 casino welcome bonus. Every newly registered user can receive one exciting welcome bonus, which can be used in various bet365 games. My recommendation is to read the terms and conditions of this welcome bonus carefully. By reading them, you will be able to completely understand what are wagering requirements and how to complete them.

Overall, there are not many online casinos UK that offers better conditions than bet365. 

Other Sportsbook Promotions

After an impressive welcome bonus that I received after my initial registration and the first deposit, I wasn’t surprised when I realized how many exciting promotions the bet365 sportsbook has. What is particularly impressive is that this operator is not strictly focused only on football as the most popular sports betting site but offers promotions to its players in many other sports, such as basketball and tennis, which shows how favorable this company is to its customers.

No matter what sport you prefer to bet on, you can be sure that bet365 bookmaker will offer you a tempting promotion that will make your betting experience much more enjoyable. For that reason, my suggestion is that you regularly visit the promotions page to be well and timely informed about new and active promotions on the bet365 website.

RATING: 9 of 10

Sports Betting

Sports Betting at Bet365

For me, my favorite sportsbook must have a lot of different options when it comes to sports betting. Bet365 sportsbook has it all! Nowadays, they are an all-in-one betting site, but without any doubt, their main focus is still on sports betting.

I have been a fully verified member of the bet365 UK betting site for 16 years. The site was much different from today when I joined, but I enjoyed growing with the company. In those 16 years, one of the most improved areas is, without any doubt, the number of betting markets offered. 

Nowadays, customers can find a list of more than 30 sports to bet on the website. Of course, the most popular sports for betting are US Sports (NFL, NHL, NBA, and MLB), football, basketball, and tennis. Except for those sports, bettors can find offers from some of the less popular sports, such as bandy, trotting, Australian rules, sumo wrestling, eSports, and more. Although most popular sportsbooks offer comprehensive coverage of lots of sports these days, I’m confident that bet365 is the market leader in this segment.

Bet365 also offers odds on special events, which some other bookmakers do not have. This includes US election betting, odds on the next James Bond actor, and reality TV programs. Bet365 also has a virtual sports section with various races and matches to bet on and a good number of different sports, including horse racing, football, and dog racing.

I need to note that the bet365 sportsbook recently opened another new betting market, as their offer in eSports is simply amazing. Bet365 bookmaker has a great offer of tournaments and matches to bet on in this fascinating new sport. I want to mention that eSports is one of the fastest-growing branches of sports betting in the last few years and that it is predicted that it will become one of the most played sports in terms of the turnover of money paid in sportsbooks.

Equally impressive is the number of betting markets available for each sport or event. There are many betting markets available at bet365, and you will be amazed by the number of unique markets that most of the other books don’t have on their offer. Bettors can find all popular markets, such as the Asian handicap market, the Totals market, od the Moneyline market, but on top of that, they can find some obscure markets, like the time of the first goal or a number of free-kicks in the football match.

Many sportsbooks have a “request-a-bet” option, but the bet365 sportsbook made this feature more interesting and set the homework for other popular sportsbooks. Their feature is called “Bet Builder,” which allows customers to create their own bets, combining wagers in one game. You can pick from a number of betting markets and then add those wagers to your Bet Builder, where bet365 will then calculate the odds. I tried the Bet Builder feature and immediately fell in love with it.

RATING: 10 of 10

Odds and Margins

I like to consider myself an educated bettor. When reviewing a sportsbook, the quality of the offered odds and the margins are the most critical segments I look for when forming my opinion about that company. Unfortunately, when we talk about odds and margins, then bet365 sportsbook is not one of the bookmakers that dominate the sports betting industry in that segment.

For example, I prefer to place my wagers on basketball, and margins in this sport aren’t favorable at the bet365 UK. A similar situation is in other sports too, as the margins in most sports are in the range of 7-9%, which is not even an industry standard. I feel that the range of the average margin must be in the range of 4-5%, and on the market, there are some bookmakers, such as William Hill, Pinnacle, and MarathonBet, that have shallow margins, which are around 2-3% in most situations.

I believe that this segment is one where bet365 should be a bit better and that they should offer higher quality when it comes to odds and margins. In addition to low odds and high margins, there is another very serious issue with the bet365 sportsbook. Namely, this is one of the bookmakers that is not favorable to profitable players. If you make a profit on your account quickly, your account will likely be limited or even suspended. To avoid the situation of being limited or suspended, you must be extremely careful and sometimes even cunning.

RATING: 6 of 10

Bet365 Live Betting

Bet365 Live Betting

Bet365 sportsbook is one of the pioneers when it comes to live betting. Because of that, it is pretty understandable that bet365 in-play platform is perhaps the world’s best platform. Not only does the software work perfectly, but bet365 offers its customers a vast number of games daily. Bet365 live betting platform is wholly subordinated to users, and also, it is incredibly detailed and full of additional features that other platforms do not have.   

For me, there is no better live betting experience than bet365 live betting experience. Bet365 managed to develop an almost perfect platform that has everything. They offer a vast number of sports, a fantastic amount of betting markets, and different types of wagers, and also, Bet365 live stream service is simply phenomenal. The bet365 live platform impresses at every turn.

Placing a bet is easy and straightforward, and bettors can personalize their profiles by predefining automatic bet amounts or setting up automatic cash-out. The cash-out option allows players to make full or partial cash-out, depending on their preferences.

As the highlight of the live betting offer on the bet365 betting site, I must mention the bet-builder function, which is undoubtedly unique in the world of sports betting. With this feature, players can combine several bets on the same match and thus make authentic bets. Also, at the bet365 sportsbook, players have the opportunity to watch several thousand bet365 live streams daily. All you need to do to watch these broadcasts is log in to your account via the bet365 login option and have a minimum of £0.2 on your account.

As I have been using the bet365 live betting platform for several years, I can say that this platform has no flaws and deserves only praise, and thus the highest ratings.

RATING: 10 of 10

Bet365 Mobile Betting

Those bettors who prefer to bet on the go will certainly not be disappointed with the bet365 mobile offer. Players can choose between a mobile version of the site, which can be accessed through the browser of your mobile device, and excellent and fully functional bet365 apps. The bet365 mobile applications are available to both Android and iOS operating systems.

In my humble opinion, there are no significant differences between the mobile version of the site and mobile apps. It is indeed a personal decision which option you will use since both solutions have their advantages and disadvantages. The benefits of the mobile version of the site are that there is no need to install anything on your mobile device. In the case of mobile applications, the security of personal and financial data is at a higher level.

Whichever option you choose, you will be able to use all the options that players can use on the desktop version of the site, from pre-match betting, bet365 in-play betting, online casino, depositing, contacting customer support, and requesting a payout. All in all, the bet365 mobile betting options are more than impressive.

RATING: 10 of 10

Payment Methods

Payment Methods

Here I will try to explain how to make a deposit and what possible problems might occur regarding withdrawals. When I deposited money in the bet365 betting company for the first time, I was impressed by the range of opportunities offered to me, and I am still very pleased with the offer I find in this sports betting company. Bet365 UK accepts all popular credit/debit cards (VISA, Maestro, MasterCard), several types of popular electronic wallets (Skrill, Neteller), as well as bank transfers. Of course, there are several less popular but still very reliable deposit methods, and the important thing to mention is that all deposits are free of charge.

The minimum limit for deposit is set at £10, while maximum limits vary depending on the preferred deposit method. Looking at withdrawal options, bet365 offers its customers an excellent range of options. Minimum and maximum limits vary depending on the preferred method. Still, I tested which way is the fastest, and without a doubt, e-wallets are the quickest option available for withdrawals.

From my experience with deposits and withdrawals, I can say that both actions are easy and straightforward. Deposits are usually processed in seconds, but if you choose the bank transfer, you may experience some delay. Withdrawal times also vary depending on the method you choose, but the fastest and most convenient are e-wallets.  

RATING: 6 of 10

Customer Support

I can assure you that the bet365 betting site takes exceptional care of its customers. The customer support team is friendly and professional, and they try to help their clients with great care and enthusiasm.

You can contact customer support in several different ways. The bet365 live chat team is available 24/7, and customers can talk with them in several different languages, which is the fastest way to contact them. Also, you can contact customer support via telephone, e-mail, and contact form.   

I believe that the customer support of the bet365 sportsbook deserves the highest possible ratings. If you want, you can follow the bet365 via social networks as they are quite active, especially on the social network Twitter.

RATING: 9 of 10

Betting License, Safety & Security

It would be frivolous if such a large company did not have the latest security protocols. As far as I was able to find from the information, the bet365 sportsbook has the newest generation SSL encryption. The personal and financial data of the players are stored on external servers, so the players’ security and safety are further strengthened in that way.

In addition to security protocols, this company is very socially active and ready to present its business to the public. It cooperates with several independent bodies that check the work of the bookmaker and its attitude towards players. Therefore, we believe that the bet365 operator also deserves very high marks in this segment.

RATING: 9 of 10

Conclusion & Rating

I have been in the world of sports betting since the time of dial-up internet, and I can freely say that there are not many bookmakers of which I was a member then and have remained faithful to them to this day. The bet365 bookmaker is one of those bookmakers, which continues to impress me year after year and offers me exciting promotions and bonuses.

As there is no perfect sportsbook, this company has its flaws, but I can turn a blind eye to those cons when I see how many positive things I get because I am a member of such a respected brand. Therefore, if you have had enough of average and below-average bookmakers who do not know how to value you and your money, then the right moment is to register in one of the world’s best bookmakers.



  • Where to find bet365 login button?

    Finding the registration button and bet365 login is not complicated at all. As with many other sports bookmakers, it is located in the upper right corner of the screen. If you have any further questions on the bet365 page, there is a great FAQ page where you can find this and many other answers.

  • What games can I play at bet365 casino?

    Bet365 casino offers its users a solid selection of games. Whether you prefer slots or table games (roulette, blackjack, baccarat) in this casino, you will have a good time. What is especially interesting is the great offer in the bet365 bingo segment.

  • Do I need to enter bet365 bonus code?

    Once you open a new bet365 betting account, you get the opportunity to take a solid welcome bonus. Although some operators require you to enter a bonus code, in the case of this bookmaker, there is no bet365 bonus code.

  • Where to find bet365 mobile app links?

    If you prefer to use mobile devices for sports betting, bet365 has the solution for you. Mobile applications for Android and iOS users can be found at the bottom of the page. There you will find valid links and download instructions.

  • What is bet365 new customer offer?

    At this point, any UK player can count on a bet365 free bet bonus when opening a new account. The advantages of this type of bonus are without a doubt a small risk, as well as the possibility to use it when it suits the player.

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