Best Betting Bonuses at Sportsbooks and Casinos

Bonuses and promotions are a crucial segment of the sports betting industry. Read this article and find out the best types of bonuses you can get from sportsbooks when registering.

When choosing a sportsbook that you want to register at, it’s essential to know how to select the right sportsbook to meet your preferences. Many bettors first look if the bookmaker offers their preferred sports and betting markets, and only later look at some other, also significant things. We believe that it’s best to make a list of things that you like to have and prefer in a sportsbook and to take some time and read numerous sportsbook reviews available online, and only then make your decision.

In our text on choosing the perfect sportsbook, we talked about many factors that affect whether a sportsbook is good or not, and one of the factors was both the quantity and quality of bonuses and promotions that bookmakers provide to their new and regular customers.

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What are Online Betting Bonuses and Promotions

To put it simply, bonuses and promotions that sportsbooks give to their new and regular customers are a kind of award used by a sportsbook to thank the players for registering with them and choosing that particular sportsbook to deposit money, among all the other ones.

According to some statistics, the quality of bonuses and promotions is one of the most critical factors when bettor decides which bookmaker they will register. In top-tier betting sites, you’ll get not only a welcome bonus, but your bookmaker will award you by giving you promotions in the form of money, free bets, or higher odds for specific events (more on this later) from time to time.

There are several types of bonuses and promotions, both good and bad ones, so we’ll make an effort to briefly explain all the most important, high-quality, and most common types of these bonuses and promotions.

Welcome Bonus

The welcome bonus is the most common type of bonus with which bookmakers try to attract new players to register with them. This bonus applies exclusively to the players who register for the first time on an online betting site, so if you’ve already registered on a specific site, you, unfortunately, aren’t eligible for this type of bonus on that site.

Famous and recognized sportsbooks compete which company will give a better and more lucrative welcome bonus to its users and offer better wagering requirements. As positive examples of good and profitable bonuses, we should mention 1xbet sportsbook, which offers its new users a 100% matched welcome bonus up to €100 to their first deposit, as well as the 22Bet sportsbook that also offers a 100% matched welcome bonus of up to €122 on the first deposit. In these sportsbooks, the bonus wagering requirements are realistically achievable. You need to wager the total amount of bonus money several times at low odds to transfer your bonus money to the real money account.

Additionally, except sportsbooks that offer welcome bonuses with reasonable or less reasonable terms, several world-famous sportsbooks are known for giving absolutely no betting bonuses to their players. However, these bookmakers, such as the Pinnacle sportsbook, are superb in other segments, so their members ignore the lack of promotional offers. Using the example of the Pinnacle sportsbook, these are undoubtedly low margins, high odds, high game limits, and high-quality betting markets.

Free Bets

Free bets can be in the form of a welcome bonus or as a bonus for already registered users, depending on the bookmaker. The rules of this type of bonus are relatively simple. The sportsbook gives you a certain amount of money that you can use to place the bets without spending your own money. One of the specifics when placing bets with this type of bonus is that only the profit amount is conducted to you, while the gifted amount isn’t. So, if you get €5 in free bets and bet on a match with the odds of 1.50 and €5 bet, your account will be increased by €2.5 after the winning bet.

As we’ve already said, this type of bonus can be provided to newly registered users as a welcome bonus, like it’s done at the William Hill sportsbook, which gives its users a welcome bonus in free bets up to €30. Other bookmakers give this type of bonus to their regular clients, such as the Bet365 sportsbook, which provides its regular users with free bets bonuses from time to time.

Reload Bonuses

Although we wholeheartedly wish that your betting adventure has as few missed tickets as possible, sometimes it just happens that due to unfortunate circumstances or your own mistakes, you get into a situation where your sportsbook account is emptied. This is just an integral part of sports betting, and be sure that no sports bettor hasn’t gone bankrupt at least once in a career. When this happens, some reputable bookmakers will offer you a reload bonus, which gets you a certain percentage of bonus money on your second, third, and sometimes even fourth deposit. Then, if you’re smart enough but also lucky, you’ll be able to get back some of the lost money. This way, the sportsbooks compel you to stay on their website and continue betting with them.

Casino Bonuses

Today, almost every sportsbook also offers an online casino, so the players can enjoy sports betting and different casino games on one site. If you’ve used your sportsbook welcome bonus, the good news for you is that there’s probably another welcome bonus waiting for you, but this time at the casino. Sportsbooks provide different bonuses for the users who use a sportsbook and casino simultaneously, and it’s recommended to register at the casinos as well. Bonuses and promotions are diverse, from the already mentioned welcome bonuses to free spins, bingo tickets, and free demo versions of popular slots.

Other Sportsbook Betting Bonuses and Promotions

In addition to these bonuses mentioned above, which are the most common in sports betting, there’s also an opportunity to get other benefits from sportsbooks. Sometimes, when major tournaments are held in popular sports such as the FIFA World Cup or Olympics, sportsbooks simply compete which one will offer the best promotions. Then you can enjoy a wide range of benefits, from higher odds to the games that guarantee you a refund and even some free bets.


As you can see, sportsbooks that offer lucrative bonuses and promotions are definitely a better choice for registration than the sportsbooks that offer nothing. However, it’s essential to read the rules and wagering requirements of every betting bonus and promotion, because this way you know what is expected from you as a player, and this way you can make the best possible tactics on how to turn the bonus money into real, withdrawable money on your account. Our recommendation is to carefully choose sportsbooks where you will register and ultimately enjoy sports betting.


Which is the best sportsbook for bonuses and promotions?

Almost every online bookmaker has a set of different bonuses and promotions that offer their users certain advantages. Each player has different preferences when it comes to bonuses and promotions, so it's always important to read the sportsbook review before you decide to register at one. This way, you'll be able to maximize the possibility of receiving bonuses and promotions. You can always see which of them are ongoing bonuses and promotions in reputable online sportsbooks on our site.

Which is the best bonus for me?

There's no universal best bonus for everybody. However, our recommendation is to always register at the sportsbook for the first time when possible to get a welcome bonus. These bonuses are the most lucrative, and that way, the sportsbook wants to impress you.

How to use bonus bets?

The rules of the bonus bets are pretty straightforward. A bet placed with a Bonus Bet will pay out the winnings minus the bonus bet stake. For example, if you place a €10 bonus bet with 2.00 odds, if you win your bet, you will win €10 (10 * 2.00 = €20 - €10 stake).

How to claim no deposit bonus?

If your selected betting site offers you no deposit bonus, usually, you will only need to register a new account, and the bonus money will be credited to your account. Of course, every betting site has different rules, and we strongly suggest that you always read the Terms and Conditions of every single bonus and promotion.

What is reload bonus?

Simply said, a reload bonus is a bonus given to players by betting sites when they deposit more money in their betting accounts. In most cases, online casinos prefer to offer this kind of bonus, as by doing that, they lure players to continue playing at their websites.