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  • Good coverage of sports and markets
  • A solid welcome bonus
  • Various promotions
  • High security and players' safety
  • The live betting platform is unstable
  • The account verification process can be burdensome
  • Many players' complaints that the company hasn't solved


  • Website:
  • Founded:
  • License holder:
    Trannel International LTD
  • License:
    UKGC, Malta, Sweden, Estonia
  • Languages:


When it comes to the best betting sites in Europe, but also in the world, we must not forget the Unibet brand, which is constantly improving its business and offers its players a fantastic betting environment. Over the years, this company has become a brand that others compare themselves to, and that young betting sites are trying to copy.

Read our objective review and see why the Unibet sportsbook is the favorite among players from the United Kingdom.

Unibet Review

We can say that the Unibet sportsbook belongs among the veterans on the online gambling market since the company has been operating since 1997. The Unibet brand is owned by the Trannel International LTD company, based in Malta, and, of course, holds the Malta Gaming Authority license. In addition to the MGA license, they also have the UKGC license, which means that they accept players from the UK. We can freely say that the Unibet sportsbook and online casino managed to build a strong reputation as an operator who cares about its customers and treats the players fairly and correctly.

The website’s security is at the highest level, and the company cooperates with independent companies that regularly check the attitude of Unibet towards its users. The quality of the Unibet brand is sufficiently evidenced by the fact that they have received several eGaming awards as a company that provides excellent service for its players. Keep reading our honest review and find out why we believe that the Unibet sportsbook is one of the best betting sites for UK players. 

The recent trend in the iGaming industry is making ‘all-in-one’ sites, and Unibet company is one of the brands that has fantastically combined a sportsbook and an online casino. Thus, users can enjoy sports betting and play casino games without changing their environment. Unibet online casino cooperates with numerous well-known game providers such as Evolution, NetEnt, and many others, and the casino players can expect a quality product of this brand. 

Unibet Pros and Cons

  • Good coverage of sports and markets
  • A solid welcome bonus
  • Various promotions
  • High security and players’ safety
  • The live betting platform is unstable
  • The account verification process can be burdensome
  • Many players’ complaints that the company hasn’t solved

Design and Navigation

Website Design

What should be noticed at the very beginning of this review is the fact that the Unibet brand hasn’t changed its visual identity for years. It’s very basic and traditional, which doesn’t have to be negative. The famous green logo dominates the entire website. It is entirely made in a combination of green and black, with white letters and yellow detail.

The site overview and the navigation are within acceptable limits. However, we must emphasize that this website isn’t intended for less experienced bettors. It can sometimes be tricky to find the desired page or a specific part of the site, although the layout is traditionally made by dividing the screen into three zones. When you access the sportsbook, the list of betting sports and available leagues are on the left. An updated offer is in the central part of the screen, both the matches that are yet to start and the Unibet in-play offer. There is also a list of live streams that users can watch during that day. If you prefer more straightforward pages, we suggest you look at the Bet365 sportsbook.

We should also note that shortcuts on the top screen line can help you switch from sportsbook to online casino, live casino, bingo, and poker rooms quickly and efficiently.

So, the visual identity gives a sense of seriousness, but the site navigation, as well as the stability of it, should definitely be at a higher level.

RATING: 6/10

Unibet Registration Process (Step by Step)

From the moment you decide to register at Unibet sportsbook, know that the registration process isn’t complicated and that you will go through the entire procedure in just a few minutes. However, there is one thing that you should take care of, and that was done differently than in most other online betting sites. When registering, the player chooses the type of welcome bonus; that is, he specifies if he wants to get a sportsbook bonus, casino, or poker room bonus, which is quite rare among other operators. Other than that, the rest of the procedure is pretty uniform, just like in other brands.

Now we will explain the whole process step by step, so you can get an idea of how simple it is to register at the Unibet sportsbook:

unibet registration
Unibet sportsbook registration

Step 1: When you access the Unibet Home page, you need to click on the ‘Register’ option located in the upper right corner of your screen.

Step 2: After that, a new window will open automatically, with a registration form that needs to be filled out (see the screenshot above). In the registration form, along with the classic personal data that must be filled in, there is a section for choosing a welcome bonus, an option that we talked about earlier.

Step 3: When you accept the Terms & Conditions of the Unibet website, you need to select your favorite deposit method and make your first deposit. After that, the registration process is completed, and you can start with sports betting. 

However, although the registration process is quick and straightforward, we should note that every user of this brand has to verify their account after registration and do it within 30 days. Otherwise, he loses his registered member status, and the account will be closed automatically. You can read how the account verification process works and how to do it most simply in our article here.

RATING: 7/10

Unibet Bonuses and Promotions

Every time we review a bookmaker, we pay special attention to the bonuses and promotions that the bookmaker gives to its users because those offers are one of the most important things new users look at when deciding with which bookmaker they will register. Unibet sportsbook falls under the companies that offer below the average welcome bonus but with very favorable wagering requirements. And here’s the bonus.

Welcome Bonus for New Customers

Unibet Welcome Bonus

The sportsbook offers a solid Unibet sign up offer to every newly registered player in the form of a bonus on the first deposit of up to £25. All you need to do to take this bonus is register at the Unibet sportsbook and make a first deposit of up to £25. So, this is a welcome bonus for the first deposit, the so-called matched bonus of 100% of the first deposit, up to a maximum of the specified amount.

The bonus wagering requirements are as follows. You need to roll over the welcome bonus six times (6x) before you can transfer the bonus money to the real-money account, and while doing this, you can’t bet on the odds lower than 1.40. If you want to familiarize yourself with the Wagering Requirements at Unibet fully, you can do so via this link.

As we have already said, the bonus isn’t very generous, but the bonus wagering requirements are more than realistic so that the players can profit from this welcome bonus without much hassle. If you want to see how we used this bonus quickly, read this article on our website. 

Casino Bonus

At the beginning of this article, we said that Unibet isn’t only a sports betting site but also has a casino, a live casino, and live dealer games. As in the sportsbook, there is a welcome bonus for casino players 2022, and it’s very interesting. Every new player gets a 100% matched bonus on the first deposit of up to £100, with reasonably simple wagering requirements.

So, even though the sportsbook welcome bonus isn’t one of the best currently on the market, the Unibet company really dominates when it comes to casino promotions and bonuses.

Other Sportsbook Promotions

Along with the first bonus for new users, Unibet provides regular users with several promotions that change regularly. The sportsbook has two excellent promotions at the moment, six promotions for the casino players, four for the poker players, and one promotion for those who prefer to play online bingo.

The current, very exciting promotion in the sports betting section is that if a penalty is awarded on a match you played and causes you to lose the bet, Unibet will refund your bet. They refund a maximum amount of up to £100, and this game is available only in specific markets, but, nevertheless, we have to admit that it’s an interesting promotion.

The other promotion is related to the combined tickets. If you play a combined ticket with four or more soccer matches with a bet of £10 or higher, Unibet sportsbook will refund your bet if you miss one game.

However, there is a concern regarding numerous players’ complaints that Unibet sportsbook doesn’t operate fairly when it comes to the winnings related to the promotions. Reportedly, they often avoid paying out the winnings to the players and close winning accounts, which doesn’t make them a very desirable bookmaker. These complaints are alarming, especially considering how long Unibet operates and what license they have. Therefore, the rating in this segment can’t be higher.

RATING: 7/10

Sports Betting

unibet sportsbook
Sports Betting at Unibet

There is almost no sport on the Unibet website that you can’t find. They currently have 39 sports that you can place your bets on. From famous sports such as soccer, basketball, and tennis, to lesser-known and less popular sports such as badminton, chess, dog races, and surfing.

In addition to offering sports events before they start, there is also the Unibet in-play section for live betting. The live betting is planned perfectly, everything is super viewable and easy to use, but the final product is far from perfect. If you want to bet during Saturday or Sunday afternoon, when it’s prime-time, the platform is very unstable and slow, which can be very frustrating. Alternative options for live betting are Bet365 and William Hill sportsbooks.

There are many betting markets, so if you like to bet on some more exclusive markets for Unibet football betting, such as Asian Handicap, you can be sure that the Unibet sportsbook will provide you with numerous markets in its offer.

RATING: 8/10

Odds and Margins

As for the odds and margins quality at the Unibet UK sportsbook, we can say that this brand is within the industry standard. It has fair odds and the margins are between 4% and 6% in most popular sports. There are certainly better sportsbooks on the market in this segment, for example, Marathonbet, which has extremely low margins. However, the Russian company, in addition to high odds and low margins, has some disadvantages, such as the lack of the welcome bonus. Therefore, it’s a matter of the player’s preference in which sportsbook is better to open an account.

So, if you prefer to play in a regulated sportsbook that has solid odds and margins, solid bonuses and promotion, and is safe and secure, the Unibet sportsbook is definitely on a shortlist.

RATING: 7/10

Unibet Live Betting

unibet live
Unibet Live Betting

It would be frivolous from such a respectable bookmaker if it didn’t have at least a solid live betting platform. After several weeks of testing, we found that the Unibet UK platform is very well thought out, but sadly, it can’t compare to some of the best platforms on the market, such as the Bet365 live betting platform.

Unibet made a very high-quality product design, but the functionality of this platform doesn’t rise to the occasion. It often happens to be unresponsive during use. In general, the offer on the platform is vast and diverse, and players can choose among almost 1,000 events from different sports every day. The offer is on the left side of the screen, the match you selected with the offer of betting markets is on the central part of the screen, and the Unibet bet slip is on the right. So, the layout is identical to many other sportsbooks, which isn’t surprising since this layout turned out to be the best and most functional. 

Another thing that should be praised is a solid number of matches in the Unibet live stream service section. Users can watch many live streams while betting, from live football Champions League to Unibet horse racing events.

Generally speaking, the live betting platform is quite simple, and there are not many things on the site itself that could distract you. The selection of sports and betting markets is impressive, and the experience of Unibet live streaming complements the betting event. However, they should still work on the stability and responsiveness of the platform since it can be very frustrating waiting for the platform to respond.

RATING: 7/10

Unibet Mobile Betting

We liked a lot of things while testing Unibet Mobile Apps, which are available to the users of Android, as well as the iOS mobile device users. Before explaining the mobile apps and the mobile version of the website in detail, we must say that they are high-quality and that the players who prefer betting ‘on the go’ have something to look forward to.

Both apps can be found on the Unibet website, and there’s no need to search for them on other unverified sites. The installation is straightforward, and you won’t need more than a few minutes to get them on your phone.

The users of the mobile website and the mobile betting apps have the same options as the desktop users. In particular, you can register via the app, get a welcome bonus, and contact customer support.

We have to object that the mobile app, just like the live betting platform, sometimes doesn’t work very efficiently and smoothly. There’s a lot of lagging, which can be pretty frustrating.

All in all, we consider the Unibet mobile app betting experience very high-quality. If you prefer mobile betting, then the Unibet sportsbook should be one of your options since they offer high-quality mobile betting options.

RATING: 7/10

Payment Methods

Payment Methods

There are currently two types of bookmakers on the market when it comes to depositing methods. One group, of course, is those bookmakers who offer their users more than 100 deposit and withdrawal methods. On the other side are bookmakers who offer only proven and high-quality deposit methods and offer a maximum of about 20 options. Unibet sportsbook belongs to the second group of bookmakers, as it offers a total of 17 deposit and withdrawal methods.

The methods available in the Unibet offer are credit and debit cards (VISA, MasterCard, and Maestro), then the well-known eWallets (Skrill, Neteller, and PayPal), and you can also deposit via EcoPayz and WebMoney services, bank transfer, and PaySafeCard prepaid card. Unfortunately, it’s not possible to pay with cryptocurrencies. If you are interested in which brands accept Bitcoin and other cryptocurrencies, you can see it here.

Also, the possibility of using some of the payment methods depends on the user’s geolocation. 

It’s very commendable that this bookmaker doesn’t charge any commissions for the deposits and withdrawals and also that the transactions are almost instant. There’s no boring waiting for the money to appear on the account or be withdrawn from your account. All in all, this brand deserves all the praise in this segment.

RATING: 8/10

Customer Support

We were absolutely sure that veteran sports betting companies like Unibet know the importance of high-quality and professional customer support, which is actually the spine of every operator on the market today. Therefore, we weren’t too surprised to see that Unibet has customer support available to its users all day, seven days a week.

You can contact customer support by phone, email, or live chat. We were able to notice that the support is very kind. They respond in a reasonable time and will really do everything possible to try to solve your potential problem. 

RATING: 8/10

Betting License, Safety & Security

The safety of the players and their data is certainly at the top level at the Unibet sportsbook and casino. Unibet uses 128-bit SSL encryption of the latest generation, which was verified by the Trustpilot company, one of the most famous companies in the field of internet security. Besides, the security protocols are tested several times a year by independent bodies to determine any failures, which is impressive.

Unibet operates under the license of the state of Malta and the UKGC license. Still, we have already mentioned that they have a certain number of unsolved complaints, which can be a significant stumbling block for the players who prefer the operators who care more about their customers. Also, Unibet is known for easily limiting and blocking its users, which is by no means a good reputation.

RATING: 6/10

Conclusion & Rating

Although things could be better, we think that it’s worth registering and playing at this sportsbook and online casino. Even with a few big things that we can resent, Unibet sportsbook isn’t the worst bookmakers to register with. They are veterans in the internet sky and have been doing their job for many years. We are confident that they’ll continue developing in the right direction and treat their members better.

We have to praise the welcome bonus, which is easy to take, as well as the large number of Unibet live streams that players can enjoy during the betting. In any case, the Unibet UK betting site belongs among the better ones on the market, so we can easily classify them within the best sportsbooks for the players from the UK.



  • Is Unibet safe betting site?

    We believe that there are not many gambling sites in the world that are safer than Unibet sports betting and casinos. The company puts a lot of effort into protecting its players and their data and uses state-of-the-art security software.

  • Does Unibet do cash out?

    Yes. Unibet UK betting site offers its customers the option of a full or partial cashout, so if you want to take your winnings earlier, or possibly save part of your stake, you can do so on both pre-game and in-play bets.

  • Which betting site offers free bet?

    A solid number of quality UK betting sites offer their customers the opportunity to get free bets. Our recommendation is to take a look at the list of the best betting sites UK and decide on your new favorite bookmaker.

  • Which is the best betting site UK?

    It is really not easy to answer this question because every player has certain preferences when it comes to betting. However, we believe that the best are legal and licensed bookmakers, which respect their players and which give them fair conditions when playing.

  • How to do matched betting?

    Although it seems easy, matched betting is an extremely difficult betting discipline. It is necessary to have the knowledge, a large betting bank, and open accounts in a large number of bookmakers. When you meet these basic conditions, you need to have a lot of patience and time to look for the right bets.

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