Bet £10 Get £10 in Free Bets
Play Now

  • Experience and reputation
  • Excellent coverage of sports events
  • Solid promotions
  • All-in-one site
  • Amazing William Hill bingo offers
  • The welcome bonus isn't available to everyone
  • The website design is somewhat outdated and challenging for beginners


  • Website:
  • Founded:
  • License holder:
    WHG (International) Limited
  • License:
    Gibraltar, UKGC
  • Languages:

William Hill

There is hardly a player from the UK who has never heard of the William Hill betting site. This betting company, which has existed for over 90 years, is the gold standard in the sports betting and online casino industry. They have built their name on an excellent reputation and a large number of betting markets, from horse racing to football betting. Finding a brand with a well-rounded business like William Hill is difficult. You can find sports betting, casino games, bingo, and more on their site.

If you are wondering why they are so popular and why they are, without a doubt, one of the world’s best betting sites, then read our detailed review of Will Hill Sportsbook. After reading our detailed review, we are sure you will want to be a part of their big family. Therefore, let’s step into the world of incredible betting options William Hill UK offers.

William Hill Review

William Hill Betting Site

There is no respectable sports bettor who hasn’t heard of the William Hill company or Will Hill for short. They are veterans of the sports betting industry since they were established in 1934. To this day, they managed to infiltrate every possible global market. The current news is that they have successfully entered the United States market and are working successfully there as well.

They started the online business in 1998. William Hill Betting is, undoubtedly a very successful and respectable betting company with many employees and offices around the world. Of course, like any betting company of this size, they are not just an online bookmaker but also offer a complete package to their users. There, you can find online casino, live dealer games, William Hill bingo, lottery, scratch cards, and more. The company has everything you can imagine on its website. When you register with this online betting site, you can expect only one thing: a high-quality product and impeccable service. 

Since a large number of such reviews have been written over the years, we have tried to be different. We will present you the William Hill sportsbook from our point of view. No polishing and maximum criticality. We will try to answer whether Will Hill is really one of the best online betting platforms. So, let’s go together on this journey through history to modern times.

Compare William Hill with Best Betting Sites:

100% up to €100 Welcome Bonus
100% up to €100 Welcome Bonus
100% up to €122 Welcome Bonus

William Hill Mirror Links

It is specific to each brand with a UKGC license that there is a vast number of restricted countries. The question continues to arise: how to access the William Hill bookmaker if you are in one of the countries? The solution lies in mirror links or a quality VPN service. Below, you can find the best William Hill mirror link as well as a recommendation for a VPN Express provider.

>> William Hill Mirror Link <<

Design and Navigation

Website Design

The layout of the site is quite specific, kind of Spartan. It’s not user-friendly, especially for new users, and you must have some experience managing it on the first try. If we had to compare it with other sites, then the design of Will Hill Online is reminiscent of the Bet at Home site and somehow exudes traditional charm, which may be unattractive to some players.

The white and blue colors prevail, but the font is tiny, which is a minor complaint about the website design and navigation. As we said, it can be problematic for less experienced users. However, those more experienced players simply like to bet on William Hill UK because it provides a considerable number of options that other sites do not have. Therefore, if you plan to bet on sports professionally, you must have an account at this quality betting site.

The website is available in 11 languages, and sports bettors can choose their preferred type of odds (decimal, fractional, or American).

RATING: 4 of 5

William Hill Registration Process (Step by Step)

Before you can use this sports betting site, you must first register. The registration process is a bit more complicated compared to the new betting sites that have appeared on the sports betting market, primarily because William Hill Online still respects traditional values and pays special attention to the safety of its customers.

Here is a step-by-step guide on how to open a new account at William Hill UK:

William Hill sportsbook registration

Step 1: When you enter the website, find the “JOIN” button in the upper right corner and click on it.

Step 2: After that, a new window will open with the first part of the registration form that needs to be filled out. There you need to enter your name and surname, date of birth, valid email, mobile phone number, street address, and postcode. Once you finish inputting those details, you can continue to the next step. 

Step 3: The final step is to read the Terms and Conditions of the William Hill Online betting site, confirm you are legally old enough to gamble and agree to the Privacy Policy. 

After completing the registration process, we must note that you need to wait up to 72 hours to activate your account. After that, we recommend verifying your account and how to do it; you can read in our article here

RATING: 4 of 5

William Hill Bonuses and Promotions

Honestly, the bonuses at William Hill could be better, as this betting site has different welcome bonus offers to players from different geolocations. Other promotions are highly quality and diverse, so perhaps one shouldn’t judge this bookmaker at first glance but rather scratch a bit under the surface.

Welcome Bonus for New Customers

William Hill Welcome Bonus

As we have already stated, this sportsbook cannot boast about the bonus system. WillHill Sportsbook has a strict bonus policy, and many states are restricted from registering and playing at it. The welcome bonus for eligible players is currently three free bets of £30. More precisely, three free bets of £10 to play with odds higher than 1.50. The good thing about this bonus is that there are no other conditions that you need to fulfill to transfer your bonus money to your account eventually.

This welcome bonus is currently available for a limited number of players. It’s hard to talk about a bonus and promotion when it’s not available to everyone. We believe that this welcome bonus could be labeled as good if it was available to everyone because, although it’s not huge, the wagering requirements are more than fair. If you prefer betting sites with lucrative bonus offers, then you should check Powbet or Bwin betting sites. 

Casino Bonus

As we noted earlier, Will Hill isn’t only a sportsbook but also an online casino with all the supporting games and features. If you decide to register at a casino, you’ll receive a nice welcome bonus (again, of course, if you are from the desired country), which is a matched bonus of 150% of your first deposit plus 50 free spins on specific slot machines.

Additionally, as in the sportsbook, the betting site gives excellent daily, weekly, and monthly promotions. Also, there is an exceptionally lucrative William Hill bingo bonus and promotions at the Vegas section. 

Other Sportsbook Promotions

In addition to the welcome bonus, the Will Hill sportsbook currently has some exciting promotions. One of them is insurance when playing a combined ticket. If you miss one match in the combined ticket, you’ll get your bet back. There is also a promotion: If a game ends with a boring score of 0-0 and you played the exact score and half-time/end game, your bet will be refunded. An entertaining promotion is also on the First Goalscorer game. If your chosen player scores second instead of the first goal, the William Hill sportsbook will also refund your bet.

There are a couple of exciting William Hill horse racing promotions. This popular betting site is excellent for horse racing bettors as they cover all significant events and races in the UK and Ireland. 

As you can see, William Hill is very imaginative when it comes to promotions. There are a lot of possibilities to make a good profit by playing with them.

RATING: 3.5 of 5

Sports Betting

Sports Betting at William Hill

The William Hill sportsbook is the strongest at the selection of sports and markets that you can bet on. There are practically no sports and leagues that aren’t available at this reputable sportsbook. From popular sports such as soccer, basketball, and tennis to the less popular sports such as badminton, snooker, and darts. We must especially mention the extremely good offer of the William Hill horse racing market, as well as the very extensive offer in the eSports section.

Compared to other betting sites UK, William Hill Online has greater coverage of horse racing events. On the website, you can place all traditional and exotic wagers such as Trifecta, Superfecta, and Grand Slam. So, if you want to bet on Grand National or some other popular horse racing event, you can do it at Will Hill and get the best odds. 

There is also a live betting option, and the platform is fast and can be played at a high pace without many delays. If you’re a fan of live betting, we’re sure that you’ll enjoy this option at William Hill Sportsbook.

RATING: 5 of 5

Odds and Margins

When it comes to the segment of odds and margins, it is always important to note that a small number of betting sites offer favorable conditions to their players. For example, the bookmakers with the lowest margins are currently Pinnacle and Marathonbet, followed by William Hill.

We calculated the margins on the most popular sports on offer at William Hill UK and found them to be excellent. For example, the soccer betting margin is 5.4%, the tennis betting margin is 5.4%, basketball betting is 4.0%, etc. The overall betting margin is 4.5%, which we consider above average.

RATING: 5 of 5

William Hill Live Betting

William Hill Live Betting

If you are the type of player who prefers to bet live, then the William Hill football live platform will be the right thing for you. The live betting experience at this British betting site has been brought to near perfection, and we are free to compare it to the market leader, the Bet365 sportsbook. The whole platform is done very professionally and clearly, and every match on offer comes with detailed statistics that are regularly updated during the game.

Additionally, registered customers can take advantage of the William Hill Live Stream service. You can watch many sporting events live and completely free, and there is also William Hill Racing Radio and William Hill TV station, which is impressive. 

RATING: 5 of 5

William Hill Mobile Betting

WillHill Mobile Betting

Before registering with a specific betting site, it is always good to know whether that bookmaker supports mobile betting. In the case of William Hill Online, the situation is more than good. Players can use the mobile version of the site but also dedicated Will Hill mobile apps.

The advantages of mobile applications are that players can completely personalize their applications and quickly and effortlessly access their favorite sports for betting. If you prefer to play online casino games, the apps give you the ability to play many games without any downloads. William Hill is undoubtedly one of the better mobile-friendly betting sites on the market right now.

RATING: 5 of 5

Payment Methods

Payment Methods

Like all significant and well-known sportsbooks, William Hill sportsbook has many deposit and withdrawal methods. You can bet in dozens of currencies of your choice, and the deposit time is instant. However, it is essential to note that there is a difference in deposit methods between players from the UK and those from other geo-locations. Our recommendation is to always check with customer support to see if your favorite method is supported.

As for the withdrawal methods, there are also a lot of them, but sometimes you can expect a verification period that lasts from 1 to 7 days, depending on the chosen method.

RATING: 4 of 5

Customer Support

William Hill UK has been on the market for a long time, and they know very well that there’s no good online betting site without good customer support. You can contact customer support via e-mail (, phone (0800-080-6296), or live chat. Rest assured, if you have any problems, the friendly staff will do their best to help you, and you will always feel especially welcome at this sportsbook.

In our experience, William Hill customer support is very professional and will do everything in its power to solve your problem as soon as possible.

RATING: 5 of 5

Betting License, Safety & Security

William Hill has the best protection possible, and your personal and financial data is safe with them as in a Swiss bank. They also have respectable licenses and monitoring, and the players can be sure that they will be provided with a fair game at this sportsbook and casino.

Furthermore, we must mention that the William Hill casino and sportsbook are in the GamStop system, as well as all gambling brands licensed by the UKGC.

RATING: 5 of 5

Conclusion & Rating

We were apprehensive about some things, but when everything is put on the scales, we can say that William Hill is currently one of the best UK betting sites on the market.

After all, William Hill is an institution, one of the oldest bookmakers, and having an account with this bookmaker is somehow a matter of prestige. They are constantly changing and improving and have our warm recommendation.


Share Our Content on Social Networks:


  • Does William Hill accept PayPal?

    William Hill UK accepts deposits via money service PayPal. Knowing that PayPal is very restrictive when it comes to the betting sites, this information shows how excellent and reputable Will Hill company is. Additionally, players can use many different deposit methods except for PayPal at this excellent UK betting site.

  • How do I get my free bets on William Hill?

    To get your free bets, you need to open a new account at William Hill Online to activate and verify your personal details and place your first deposit. After you finish all those steps, William Hill will assign you your free bets as part of the Welcome Bonus offer.

  • How long do William Hill withdrawals take?

    Depending on your preferred payment method, withdrawals can take from one day to several working days. If you ask for a withdrawal via electronic wallets, you will get your money relatively fast, but if you use a bank transfer, it could take up to seven working days for your withdrawal to be processed.

  • How to understand betting odds?

    First of all, it is necessary to distinguish between the types of odds that exist in the world of sports betting. The three most popular types of odds are decimal, fractional, and American. Each of these types has certain specifics, and we recommend that you read the article about it on our page.

  • Is William Hill safe and legit?

    Yes. William Hill is one of the oldest and most respected online betting sites worldwide. They have a proper license and betting on their website is completely safe and secure. Just look if this bookie accepts players form your country.

Author MilosNS

MilosNS is our senior content writer, SEO guru, and first ever tipster who started working with us, and he is still here. He is a well-known name in the sports betting industry, and his knowledge about anything betting related is vast. If you have any questions, or doubts, MilosNS has the answer for you.

Leave a comment